Principals who have led presales, value engineering and post-sale organizations, available individually or as an engagement team. Each brings a specialty; together they cover the full customer lifecycle.
Managing Partner
Naisan has spent more than 20 years building and fixing customer-facing technical organizations. He was a foundational field leader at Tableau from Series B through IPO and the Salesforce acquisition, ran solution engineering and business value for Salesforce's regulated industries, and led global customer organizations at Starburst and CloudBees. He now leads SVP-level transformation engagements for growth-stage software companies.
Full background
Principal, Business Value
Pep is a value engineering and enterprise go-to-market leader with roots at Salesforce and Oracle. He builds value programs that hold up in front of a CFO, and co-produces the Business Value Playbook series with Naisan.
Principal, Value Consulting and GTM Strategy
Moshe builds and scales value consulting teams and writes the narratives that carry AI and agentic products into the enterprise. He is a Six Sigma Black Belt, works in MEDDPICC, and authored the outside-in point-of-view method used in Value Advisors.
For specialist work we bring in associate advisors: practitioners who have run the specific function in question. They join an engagement under a principal's lead.
We work with operators who have built and run customer-facing technical teams at growth-stage software companies.
